- Brand
- Almag / Elamed
- Objective
- Offline pharmacy purchases
- Data
- Fiscal + telecom matching
- Outcome
- Test CR 34% above control
For ELAMED, Genius Desk selected an ALMAG audience using available purchase data and ran a media campaign. Receipt data and a telecom partner helped match advertising exposure with physical pharmacy purchases. The published Sales Lift study reported purchase conversion 34% higher in the test group than in the control group. This is a relative conversion difference between groups, not an increase in all device sales.
How we delivered
- 01Define the pharmacy KPI
- 02Build purchase-informed audiences
- 03Run and optimise media
- 04Match exposure and purchase
- 05Report 34% higher test conversion
The client challenge
Almag is a medical device with a focused audience and a significant offline pharmacy channel. Site traffic alone could not show the business outcome.
Our audience solution
Available purchase categories related to medical devices and adjacent products helped focus media on a relevant group. Telecom partner matching supported the purchase measurement.
Quality media execution
The team optimised programmatic buying using site engagement and excluded weak inventory to strengthen ad contacts.
Offline Sales Lift
The published comparison reports purchase conversion in the exposed test group 34% higher than control. The study compares purchase conversion between groups. Clicks and website visits are measured separately.
What the case proves in practice
The project shows how a medical device audience can be selected and pharmacy purchases evaluated after advertising. Data, group sizes and study design must be checked again for a different category.
Planning a new campaign
Applying this approach
For a similar campaign, we agree on data categories, audience scale and the Sales Lift design before launch.
Questions
What was the Almag result?
Test-group purchase conversion was 34% higher than control in the published study.
Why does this matter to pharma?
It demonstrates a way to measure digital impact in offline pharmacies.