- Brand
- Almag / Elamed
- Objective
- Offline pharmacy purchases
- Data
- Fiscal + telecom matching
- Outcome
- Test CR 34% above control
Elamed needed to grow Almag sales where the product was bought: offline pharmacies. Genius Desk combined fiscal purchase data with telecom partner matching to form relevant audiences and measure outcomes. Sales Lift reported test-group purchase conversion 34% above control, connecting digital media with a business metric beyond the website.
How we delivered
- 01Define the pharmacy KPI
- 02Build purchase-informed audiences
- 03Run and optimise media
- 04Match exposure and purchase
- 05Report 34% higher test conversion
The client challenge
Almag is a medical device with a focused audience and a significant offline pharmacy channel. Site traffic alone could not show the business outcome.
Our audience solution
Available purchase categories related to medical devices and adjacent products helped focus media on a relevant group. Telecom partner matching supported the purchase measurement.
Quality media execution
The team optimised programmatic buying using site engagement and excluded weak inventory to strengthen ad contacts.
Offline Sales Lift
The published comparison reports purchase conversion in the exposed test group 34% higher than control.
What the case proves in practice
A focused medical-device campaign can connect audience data, media execution and offline purchase measurement in one plan.
Applying this approach
For a similar campaign, we agree on data categories, audience scale and the Sales Lift design before launch.
Questions
What was the Almag result?
Test-group purchase conversion was 34% higher than control in the published study.
Why does this matter to pharma?
It demonstrates a way to measure digital impact in offline pharmacies.