The collection includes personalized medicine advertising, competitor buyer audiences, receipt-based audience profiling and pharmacy purchase measurement. Each project used a method suited to its objective. The cases were published by Genius Group and are presented in the Pharmatic portfolio, with original source links retained.
Campaign stories
Five scenarios for one medicine
CR moved from 0.23% to 0.32%; purchase frequency was 1.5× higher in the second flight.
↗PHARMA · SALES LIFTNeobutin: competitor buyers and video
Reached over 2.5M; exposed viewers bought 10% more often.
↗PHARMA · AUDIENCE DATARadevit Active: a new view of buyers
Purchase profiling refined targeting; display reached 6.7M and video 1.8M.
↗MEDICAL DEVICE · O2OAlmag: measuring pharmacy impact
Test-group purchase conversion was 34% above control.
↗FMCG · O2OBioMio: a new category for known buyers
Over 4M reach and 2.5× purchase frequency reported for the campaign.
↗How we delivered
- 01Client objective
- 02Data and audience hypothesis
- 03Creative and media buying
- 04Campaign optimisation
- 05Measured outcome
Three campaigns, three measured outcomes
A strong idea starts with a brand objective
Neobutin focused on competitor buyers, Radevit Active on a sharper buyer profile, and Almag on offline pharmacy purchases. Each plan was designed around the client question.
Data make the plan more precise
Fiscal purchase signals, telecom partner analytics and audience profiling become valuable when they lead to a clear media decision: whom to reach, what to say and when to reconnect.
Every number belongs to a specific objective
Results in business language
Case measures differ: purchase frequency, test and control conversion, reach and website actions. Each result is described with its measure and comparison. Reach is not a sales measure.
Experience for the next campaign
Precision targeting used five tailored scenarios; Radevit Active used purchase insights to refine targeting during the flight. Pharmatic can adapt these approaches to a new brief.
Applying this approach
The right approach depends on the product, category, available data and KPI. We can identify the relevant mechanics and measurement plan for your brand.
Questions
Which cases are most relevant to pharma?
Start with Neobutin, Radevit Active and the medicine precision-targeting study. Almag covers pharmacy measurement for a medical device.
Why include BioMio?
It demonstrates an O2O approach to launching a new category among existing brand buyers in FMCG.
Why were the original cases published on the Genius Group website?
Pharmatic is part of Genius Group. The cases were published on the group website and are presented here in the Pharmatic portfolio, with a link to each group publication.