Pharmaceutical category interest index
We will compare changes in attention to a category and individual medicines over time and across regions.
Research previewIn preparation
Pharmatic research
This page will feature public research on changes in pharmaceutical category interest and the signals that can inform media planning. The first three releases are now in development.
Research in progress
Three planned studies will look at changes in interest and how they can inform campaign timing, geography and audience selection. No verified findings have been published here yet.
Seasonal interest in pharmaceutical categories
We will examine the start of growth, seasonal peaks and differences between categories.
Research previewSignal recency and audience relevance
We will examine how the time since a digital signal relates to audience relevance for a campaign.
Research preview