Pharmatic Research is a programme for reproducible observations about pharma demand, audiences and media impact. A release qualifies as research when it identifies its period, dataset, sources, method, findings and limitations. No unpublished index or benchmark is presented as a completed finding.
How it works
- 01Define question and data
- 02Fix method and period
- 03Review calculations and limits
- 04Publish with an update date
Topics for future releases
Planned topics
Future work includes category interest, seasonality, signal recency and media measurement benchmarks. These are research topics, not published results.
Publication standard
Each release will have an HTML summary, key figures where available, labelled charts, methodology, sample, dates and limitations. A PDF may supplement the page.
What each study will include
- 01Key findingsAnswer to the original business question
- 02Data and periodSource, sample and comparability
- 03ChartsLabels, scales and metric definitions
- 04MethodCalculation, limitations and bias
- 05Update dateStudy version and changes
Reading an interest index
Check sources, normalisation and comparability first. Interest does not equal patients, packs or sales.
Why a research programme matters
Demand topics, seasonality and audience response change over time. Pharmatic Research aims to turn observations into planning questions: when to enter a season, which groups to compare and what evidence demonstrates an outcome.
Planned directions
The programme covers category demand, regional differences, signal recency and media effectiveness. Samples and methods are defined before findings. Planned topics are not yet quantitative market claims.
What a release will include
Each study will state its question, period, geography, category definition, sources, calculations, visualisations and limitations. An index will explain its scale and valid comparisons; an update date will distinguish current from historical findings.
Research for a brand brief
A brand-specific study may examine seasonality, regional demand, audience differences or campaign effectiveness. The brief states the decision to be made, available data and expected output.
Limitations
No completed proprietary index or benchmark is claimed here. Quantitative findings require validated data and publication rights.
Questions
Is a Pharma Demand Index published yet?
Not yet. The first quantitative release will have its own page with period, sources, method and publication date after data review.
Can a brand commission category research now?
A tailored study can be discussed for seasonality, regions, audiences or campaign effectiveness, subject to data and usage rights.
How can an interest index inform media planning?
It can suggest timing, regions and creative topics. It should be considered alongside distribution, competition and sales data; it does not count purchases.
Will the calculation method be published?
Yes. Each quantitative release will identify sources, period, metric definition, normalisation and important limitations.
Can planned findings be cited as market facts?
No. Cite only a published and verified release with its method. Planned research topics are not results.