About the release
We will describe recency windows for different audience hypotheses, group comparisons and a segment definition that a client can inspect.
How long does a signal remain useful for a campaign objective?
What the full report will cover
Available signal types; possible recency windows; segment comparison rules and limits of behavioural inference.
Method and scope
Before publication we will document the period, sample, metric definitions, available sources and limitations. No quantitative findings are presented before data review.