- Brand
- Radevit Active / Retinoids
- Duration
- Five months
- Reach
- Display 6.7M; video 1.8M
- Site
- Source reports 5.12% CR
Over five months, Genius Desk ran display and video advertising for Radevit Active, studied buyers through receipt data and refined targeting. Display reach was 6.7 million against a plan of 4.8 million; video reach was 1.8 million against 1.3 million. The publication also reports average CR of 5.12%, without a counted-event definition in the materials available for this edition.
How we delivered
- 01Set media and site KPIs
- 02Study pharmacy buyers
- 03Refine audience segments
- 04Optimise display and video
- 05Exceed reach targets
The objective
The brand wanted relevant awareness and quality site traffic while updating its understanding of potential buyers.
A useful buyer insight
Fiscal analysis showed an audience interested in the refreshed message beyond the traditional buyer core, prompting a sharper targeting plan.
Optimisation during the flight
The team combined display and video with site analytics, look-alike expansion, inventory review and bid adjustments.
Results above plan
Display reached 6.7 million users against a plan of 4.8 million; video reached 1.8 million against 1.3 million. The publication also reports average CR of 5.12%. These figures describe reach and reported conversion. They do not by themselves establish growth in pharmacy sales.
What the brand gained
Buyer research helped revise segments during placement. The team applied the findings to audience selection and media buying.
Planning a new campaign
Applying this approach
For similar work, we agree on the purchase category, media KPIs and site actions that indicate quality traffic.
Questions
How did fiscal data help?
They refined the buyer profile and revealed promising targeting segments.
What results were published?
6.7M display reach, 1.8M video reach and 5.12% average CR in the Genius Group article.