Pharmatic Mindset
Visits to topical materials, product leaflets, usage descriptions, and pages with links to online pharmacies.
ADVERTISING PLATFORM FOR PHARMA MANUFACTURERS
From first symptoms
to repurchase.
Pharmatic is an advertising platform for pharma manufacturers. We find the relevant audience, manage media buying, and measure results at every stage of the path to purchase.
Technology stack by Genius Group ↗
Effective engagement at every funnel stage
01
First symptoms
They look up information about how they feel
02
Choosing a solution
They research categories and drugs
03
Purchase
They choose a brand and a pharmacy
04
Repurchase
They return to the category and brand
01Targeting→
02Media buying→
03Results measurement
01 / PROPRIETARY TECHNOLOGY
One platform.
The full advertising cycle.
Pharmatic Mindset is the AI core that turns millions of raw signals into an understanding of current audience interests and needs. It recognises interest in a category, disease, or drug, weighs the freshness of each signal, and builds dynamic audiences — from first signs of symptom interest to drug choice and purchase.
Fiscal receipt (OFD) data
Purchase readiness based on available data on drug and category purchases.
More about OFD ↗Telecom data
Additional audience and behavioural attributes from telecom partners.
More about the data ↗PLATFORM AI CORE
Pharmatic Mindset
Signal arrays Interest context Relevant segments
From audience selection to a results report.
We select segments, buy banners, video, and native ads across device types, optimise placements, and assess campaign impact.
PHARMATIC EXPERIENCE
Pharma expertisethe platform is built on.
700+
ad campaigns
60+
advertisers
60+
demand-monitoring parameters
100M+
users in available data sources
With Pharmatic
have worked
Pharmatic’s accumulated experience and the platform’s unique capabilities open new opportunities for effective pharma brand promotion. Audience availability and placement parameters for a specific category, geography, and campaign goal can be confirmed with platform representatives.
02 / SEGMENT TRANSPARENCY
Behind every segment —
a clear interest.
Every segment has a passport. We show where signals come from, which topics unite the audience, and why it is relevant to your brand.
SEGMENT PASSPORT / EXAMPLEFrom interest
From interest
in symptoms —
to choosing a solution.
Example selection logic for the antihistamine category.
Topics · sources · inclusion logic01
Exploring the topic
They explore seasonal allergy and pollen seasons.
02
Choosing a solution
They compare available options in the category.
03
Researching a drug
They look up the brand or its analogues.
Examples illustrate the selection principle. Audience composition, availability, and size are refined against the brief. Interest in a topic does not confirm a diagnosis or a purchase.
03 / COMPOSITE AUDIENCES
Control the depth
and size of the segment.
Start with interest in your drug. Add competitor and related-drug audiences — or turn layers off to fit the campaign brief.
Audience composition diagram, not a reach estimate
Your drug
Interest in the brand, leaflets, and usage. The segment core.
AUDIENCE MIX3 layers: your drug, competitors, and related
Add relevant layers to expand the audience. Geography and signal freshness are set separately.
Visits to usage materials, leaflets, and pages with links to online pharmacies shape product interest. Actual purchases and buyer segments are derived from available fiscal receipt (OFD) data.
04 / ANALYTICS & AI OPTIMIZATION
Catch the moment
when interest is rising.
Category dynamics help choose the placement window, set priorities, and form campaign hypotheses.
INTEREST INDEXSchematic example
See the dynamics.
Pick the window.
MARKETER’S DECISION
Align periods of rising interest with the advertising calendar.
The 0–100 index shows interest relative to its historical peak. Share of search is not share of sales. The forecast reflects a scenario of how interest may change.
AI AGENT / DURING THE CAMPAIGN
Interest changes.
The campaign moves with it.
The AI agent tracks rising disease interest by region and optimizes media buying by geography in real time.
Reallocates spend toward regions where topic interest is rising.
GEO DYNAMICSLogic illustration
Region AInterest rising ↗Increase buying
Region BStable →Keep the level
Region CDeclining ↘Adjust buying
Interest signal→AI agent→Geo buying
Optimization parameters are set for the category, geography, and campaign goals.
05 / MEDIA BUYING
Audience found.
Your brand goes live.
We run campaigns in major ad formats. Placements are chosen for the brand goal, audience, and journey stage.
Banners
Audience communication at selected stages of interest in the category and drug.
Video
Brand and product storytelling with attention and view-depth measurement.
Native advertising
An ad message in a format native to the chosen publisher.
CONNECTED TV
CTV for the right use cases
Video ads on smart TVs and set-top boxes. Targeting options and available inventory — confirm with platform representatives.
STABLE IDSales Lift can be connected
with partners when data and methodology are available
06 / CAMPAIGN RESULTS
From contact quality
to impact on sales.
We report results at every level: how the impression performed, whether the ad was noticed, and what changed after brand contact.
Placement quality
Fraud control, content adjacency, and viewability to MRC standards.
Attention to the ad
Time on screen, ATR — Attention Through Rate, scroll slowdown.
Audience response
Clicks, CTR, and video completions show how the audience responds to the ad.
On-site actions
Post-click behaviour and conversions when landing-page analytics are connected.
Brand outcomes
We research campaign impact on brand awareness, perception, and purchase intent.
Discuss the researchImpact on sales
We estimate offline ad effect with a telecom operator using fiscal receipt (OFD) data.
How we measureThe metric set depends on the format and connected measurements. Reporting and research scope are agreed before launch.
07 / AUDIENCE PORTRAIT
Audience portrait
before the campaign starts.
Based on Pharmatic Mindset and telecom operator data, we build a detailed target-audience portrait before the campaign launches.
We help you understand the audience more deeply, develop creative and communication strategy, refine targeting, and choose communication channels.
Discuss an audience portrait How we build an audience portrait ↗FROM DATA TO COMMUNICATION STRATEGYPROPRIETARY AI COREPharmatic
PARTNER DATATelecom
Pharmatic
Mindset
Telecom
operator
Detailed target-audience portrait
- 01Creative and communication strategy
- 02More precise targeting
- 03Choosing communication channels
The portrait helps decide on communication and the media plan before the campaign starts.
08 / SALES LIFT
How did advertising
affect
sales?
We run Sales Lift together with a telecom operator using fiscal receipt (OFD) data.
We assess how the campaign influenced pharmacy purchases. Sales data helps you see results beyond clicks and visits.
Discuss Sales Lift How Sales Lift works ↗>70%
of drug sales
happen offline
So campaign measurement continues beyond the website.
campaign
(OFD) data
with a telecom partnermatching ad exposure to purchases
ALMAG CASE / MEDICAL DEVICESSales Lift: higher conversion
Sales Lift: higher conversion
in the test group.
+34%
Read the case test group vs control
Online pharmacies. We can drive traffic to product pages. Real-time data on online purchases and the performance of those visits is not yet available in the platform.
Sales Lift. Methodology, data availability, timing, and research cost are agreed before launch.
LET’S START WITH YOUR BRIEF
We’ll build a precise audience
for your campaign.
Tell us about the brand, category, and goal. We’ll propose segment logic, a placement scenario, and a way to measure results.
01Audience logic
02Placement scenario
03Measurement plan