/* Brand Lift editorial layout. Scoped to the two language versions. */
.brand-lift-page .seo-hero{padding-block:46px 48px}.brand-lift-page .seo-hero h1{max-width:850px;font-size:clamp(36px,4.1vw,58px);line-height:1.12}.brand-lift-page .seo-hero p{max-width:770px;font-size:20px;line-height:1.6}.bl-guide{padding-block:40px 56px}.bl-article{max-width:940px;margin-inline:auto}.bl-article p{font-size:18px;line-height:1.7;color:#466352;margin:0 0 20px;max-width:78ch}.bl-article a{color:#173f35;text-decoration:underline;text-underline-offset:4px}.bl-lead{padding-left:22px;border-left:3px solid #9bb38b;margin-bottom:32px}.bl-lead p{color:#173f35;font-size:20px;line-height:1.6;margin:0}.bl-contents{border-block:1px solid #d1ddcd;padding:20px 0;margin-bottom:52px}.bl-contents>span{font-size:12px;color:#647b5d;display:block;margin-bottom:12px}.bl-contents>div{display:flex;flex-wrap:wrap;gap:10px 22px}.bl-contents a{font-size:14px;line-height:1.5;text-decoration:none}.bl-contents a:hover{text-decoration:underline}.bl-section{margin-bottom:60px;scroll-margin-top:calc(var(--site-nav-height,125px) + 30px)}.bl-section:last-child{margin-bottom:0}.bl-section>h2{font-size:34px;line-height:1.2;letter-spacing:-.8px;color:#173f35;margin:0 0 24px;max-width:760px}.bl-article h3{font-size:20px;line-height:1.35;letter-spacing:-.25px;color:#173f35;margin:0 0 10px}.bl-article figure{margin:28px 0}.bl-note{font-size:16px!important;line-height:1.65!important;border-left:2px solid #c7d3bd;padding-left:18px;color:#647b5d!important}.bl-table-shell{overflow:hidden;border:1px solid #cbd8c7;border-radius:18px;margin:28px 0}.bl-metrics{width:100%;border-collapse:collapse;text-align:left}.bl-metrics caption{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}.bl-metrics thead{background:#e9efdf}.bl-metrics th,.bl-metrics td{padding:19px 22px;font-size:15px;line-height:1.55;vertical-align:top;border-bottom:1px solid #d6e0cf}.bl-metrics tbody th{width:26%;font-weight:600;color:#173f35}.bl-metrics tbody td{color:#466352}.bl-metrics td:last-child{width:22%;font-size:13px;color:#678159}.bl-metrics tr:last-child>*{border-bottom:0}.bl-group-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.bl-group{padding:26px 28px;border:1px solid #cbd8c7;border-radius:20px;background:#eff3e8}.bl-group.bl-test{background:#173f35;border-color:#173f35;color:#eaf0e2}.bl-group.bl-test h3{color:#f4f7ef}.bl-group>span{font-size:15px;line-height:1.5}.bl-people{width:180px;height:58px;margin-bottom:15px;stroke:currentColor;fill:none;stroke-width:2}.bl-group-join{display:flex;margin:0 25%;height:26px}.bl-group-join span{width:50%;border-bottom:1px solid #adbea2}.bl-group-join span:first-child{border-left:1px solid #adbea2}.bl-group-join span:last-child{border-right:1px solid #adbea2}.bl-groups figcaption{margin:0 auto;text-align:center;padding-top:15px}.bl-groups figcaption strong{display:block;font-size:18px;color:#173f35;margin-bottom:5px}.bl-groups figcaption span{font-size:14px;color:#647b5d}.bl-pair{display:grid;grid-template-columns:1fr 1fr;gap:30px;margin:26px 0}.bl-pair>div{border-top:1px solid #cbd8c7;padding-top:20px}.bl-pair p{font-size:16px;margin:0}.bl-detail{border:1px solid #cbd8c7;border-radius:14px;margin-top:24px}.bl-detail summary{padding:18px 22px;cursor:pointer;color:#173f35;font-size:16px;font-weight:500;line-height:1.45}.bl-detail>div{padding:0 22px 4px}.bl-detail p{font-size:16px}.bl-survey{border:1px solid #cbd8c7;border-radius:24px;background:#edf1e7;padding:24px}.bl-tabs{display:flex;gap:8px;margin-bottom:22px;flex-wrap:wrap}.bl-tabs button{border:1px solid #bccbb2;background:transparent;border-radius:30px;padding:10px 16px;font:inherit;font-size:14px;color:#173f35;cursor:pointer;line-height:1.4}.bl-tabs button[aria-selected=true]{background:#173f35;color:#f6f8f1;border-color:#173f35}.bl-publisher{max-width:660px;margin-inline:auto;border:1px solid #d8e0d1;border-radius:15px;background:#f8faf5;padding:20px}.bl-publisher-top{display:flex;gap:7px;align-items:center;margin-bottom:18px}.bl-publisher-top i{display:block;width:24px;height:24px;border-radius:6px;background:#d5dec9}.bl-publisher-top span{width:64px;height:5px;background:#dce3d4;border-radius:3px}.bl-publisher-top span:last-child{margin-left:auto;width:34px}.bl-survey-panel{background:#fff;border:1px solid #cad8c3;border-radius:13px;box-shadow:0 8px 25px #173f3509;padding:26px}.bl-survey-kicker{display:flex;align-items:center;gap:9px;color:#607853;font-size:13px;margin-bottom:20px}.bl-survey-icon{display:grid;place-items:center;width:24px;height:24px;border-radius:6px;background:#ccff5f;color:#173f35;font-size:18px}.bl-demo-form fieldset{border:0;margin:0;padding:0;min-width:0}.bl-demo-form legend{font-size:24px;line-height:1.3;color:#173f35;font-weight:500;max-width:100%;margin-bottom:20px;letter-spacing:-.4px}.bl-survey-options{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:22px}.bl-survey-options label{display:flex;align-items:center;gap:10px;border:1px solid #d4decf;border-radius:10px;padding:12px 14px;cursor:pointer;font-size:15px;line-height:1.4;color:#173f35;min-height:49px}.bl-survey-options label:has(input:checked){background:#edf3e5;border-color:#6e895a}.bl-survey-options input{accent-color:#173f35;width:17px;height:17px;flex-shrink:0;margin:0}.bl-submit{display:flex;justify-content:space-between;align-items:center;gap:24px;background:#173f35;color:#fff;border:0;border-radius:10px;padding:13px 18px;font:inherit;font-size:15px;cursor:pointer;min-width:150px}.bl-submit:disabled{background:#e4eadf;color:#73846a;cursor:default}.bl-submit span{font-size:19px}.bl-publisher-lines{display:grid;gap:7px;margin-top:20px}.bl-publisher-lines i{height:5px;border-radius:3px;background:#e1e7d9;width:95%}.bl-publisher-lines i:nth-child(2){width:80%}.bl-publisher-lines i:last-child{width:60%}.bl-survey>figcaption{font-size:13px;line-height:1.5;color:#62795b;margin-top:18px;max-width:660px;margin-inline:auto}.bl-thanks{text-align:center;padding:24px 8px;min-height:220px}.bl-thanks[hidden]{display:none}.bl-thanks-icon{display:grid;place-items:center;border-radius:50%;background:#edf3e5;width:52px;height:52px;margin:0 auto 18px;color:#173f35;font-size:24px}.bl-thanks button{border:0;border-bottom:1px solid #94aa80;background:none;color:#173f35;padding:8px 0;font:inherit;font-size:14px;cursor:pointer}.bl-lift{background:#eff3e8;border:1px solid #cbd8c7;border-radius:24px;padding:28px 32px}.bl-lift>figcaption{font-size:13px;color:#647b5d;margin-bottom:24px}.bl-chart{display:grid;gap:17px;margin-bottom:26px}.bl-bar-row{display:grid;grid-template-columns:85px 1fr 55px;align-items:center;gap:14px;color:#173f35;font-size:15px}.bl-bar-row strong{font-size:20px;text-align:right;font-weight:500}.bl-bar-track{height:24px;border-radius:5px;background:#e0e8d6;overflow:hidden}.bl-bar{height:100%;width:var(--bar-width);border-radius:5px}.bl-bar-control{background:#9db28a}.bl-bar-test{background:#173f35}.bl-lift-values{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid #cbd8c7;padding-top:24px;gap:28px}.bl-lift-values>div+div{border-left:1px solid #cbd8c7;padding-left:28px}.bl-lift-values strong{font-size:52px;letter-spacing:-2px;line-height:1.1;color:#173f35;display:block;margin-bottom:6px;font-weight:500}.bl-lift-values h3{font-size:17px;margin:0 0 6px}.bl-lift-values p{font-size:14px;margin:0;color:#647b5d}.bl-verdict{padding:22px 0 0;border-top:1px solid #cbd8c7;margin-top:26px}.bl-verdict p{font-size:17px}.bl-decisions{margin:26px 0;border-top:1px solid #cbd8c7}.bl-decisions>div{display:grid;grid-template-columns:1fr 1.5fr;gap:28px;padding:22px 0;border-bottom:1px solid #cbd8c7}.bl-decisions h3{font-size:19px;margin:0}.bl-decisions p{font-size:16px;margin:0}.bl-brief{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin:28px 0;border:1px solid #cbd8c7;border-radius:18px;overflow:hidden}.bl-brief>div{padding:22px;border-right:1px solid #cbd8c7;border-bottom:1px solid #cbd8c7}.bl-brief>div:nth-child(3n){border-right:0}.bl-brief>div:nth-child(n+4){border-bottom:0}.bl-brief dt{font-size:15px;font-weight:600;color:#173f35;margin-bottom:9px}.bl-brief dd{margin:0;font-size:15px;line-height:1.5;color:#466352}.bl-next{border-radius:20px;padding:28px 32px;background:#173f35;margin-top:30px}.bl-next>span{font-size:12px;color:#b6cca0;display:block;margin-bottom:12px}.bl-next h3{color:#f3f7ed;font-size:25px;line-height:1.25;margin-bottom:15px}.bl-next p{color:#d9e5d0;font-size:16px}.bl-next a{color:#ecf3e5}.bl-next-link{display:inline-flex;align-items:center;gap:18px;font-size:15px;text-decoration:none!important;border-bottom:1px solid #8ea57c;padding-bottom:8px}.bl-next-link span{display:grid;place-items:center;width:22px;height:22px;border:1px solid #a2b791;border-radius:5px}.brand-lift-reading .re-layout{grid-template-columns:repeat(2,minmax(0,1fr))}.brand-lift-page .related-evidence{border-top:1px solid #d3ddce}.brand-lift-page .related-evidence .re-heading h2{font-size:24px}.bl-article button:focus-visible,.bl-article a:focus-visible,.bl-detail summary:focus-visible{outline:2px solid #5d7d45;outline-offset:4px}.bl-survey-options label:has(input:focus-visible){outline:2px solid #5d7d45;outline-offset:2px}
@media(max-width:767px){.brand-lift-page .seo-hero{padding-block:34px 36px}.brand-lift-page .seo-hero p{font-size:18px}.bl-guide{padding-block:30px 36px}.bl-article p{font-size:17px;line-height:1.7}.bl-lead p{font-size:18px}.bl-lead{padding-left:16px}.bl-contents{margin-bottom:38px}.bl-contents>div{gap:10px 18px}.bl-section{margin-bottom:44px}.bl-section>h2{font-size:28px;letter-spacing:-.55px;margin-bottom:20px}.bl-metrics thead{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}.bl-metrics tbody tr{display:block;padding:16px 18px;border-bottom:1px solid #d6e0cf}.bl-metrics tbody tr:last-child{border-bottom:0}.bl-metrics tbody th,.bl-metrics tbody td{display:block;width:auto!important;border:0;padding:0;font-size:15px}.bl-metrics tbody th{font-size:17px;margin-bottom:7px}.bl-metrics tbody td:last-child{font-size:12px;margin-top:9px;color:#647b5d}.bl-group-grid{gap:12px}.bl-group{padding:18px 15px;border-radius:16px}.bl-group h3{font-size:18px}.bl-group>span{font-size:13px;display:block}.bl-people{width:100%;max-width:145px;height:auto}.bl-groups figcaption strong{font-size:17px}.bl-groups figcaption span{display:block;font-size:13px;line-height:1.5}.bl-pair{grid-template-columns:1fr;gap:20px}.bl-pair p,.bl-note{font-size:16px!important}.bl-detail summary{padding:16px 18px}.bl-detail>div{padding-inline:18px}.bl-survey{padding:16px;border-radius:18px}.bl-tabs{gap:7px;margin-bottom:16px}.bl-tabs button{font-size:12px;padding:8px 11px}.bl-publisher{padding:13px}.bl-survey-panel{padding:18px 16px}.bl-demo-form legend{font-size:21px;letter-spacing:-.3px}.bl-survey-options{grid-template-columns:1fr;gap:8px}.bl-survey-options label{padding:11px 12px;font-size:14px;min-height:43px}.bl-lift{padding:22px 20px;border-radius:18px}.bl-bar-row{grid-template-columns:70px 1fr 42px;gap:10px;font-size:14px}.bl-bar-row strong{font-size:17px}.bl-bar-track{height:20px}.bl-lift-values{gap:16px}.bl-lift-values>div+div{padding-left:16px}.bl-lift-values strong{font-size:42px}.bl-lift-values h3{font-size:15px;line-height:1.45}.bl-lift-values p{font-size:12px;line-height:1.5}.bl-decisions>div{grid-template-columns:1fr;gap:9px;padding:20px 0}.bl-brief{grid-template-columns:1fr 1fr}.bl-brief>div{padding:17px 16px}.bl-brief>div:nth-child(3n){border-right:1px solid #cbd8c7}.bl-brief>div:nth-child(2n){border-right:0}.bl-brief>div:nth-child(n+4){border-bottom:1px solid #cbd8c7}.bl-brief>div:nth-child(n+5){border-bottom:0}.bl-brief dd{font-size:14px}.bl-next{padding:24px 22px}.bl-next h3{font-size:23px}.bl-next p{font-size:16px}.brand-lift-reading .re-layout{grid-template-columns:1fr}}
@media(prefers-reduced-motion:no-preference){.bl-tabs button,.bl-survey-options label{transition:background-color .18s,border-color .18s}.bl-survey-panel.bl-changing{animation:bl-reveal .2s ease-out}@keyframes bl-reveal{from{opacity:.6;transform:translateY(4px)}to{opacity:1;transform:none}}}