/* Brand Lift editorial layout. Scoped to the two language versions. */
.pharma-ad-page .seo-hero{padding-block:46px 48px}.pharma-ad-page .seo-hero h1{max-width:850px;font-size:clamp(36px,4.1vw,58px);line-height:1.12}.pharma-ad-page .seo-hero p{max-width:770px;font-size:20px;line-height:1.6}.ad-guide{padding-block:40px 56px}.ad-article{max-width:940px;margin-inline:auto}.ad-article p{font-size:18px;line-height:1.7;color:#466352;margin:0 0 20px;max-width:78ch}.ad-article a{color:#173f35;text-decoration:underline;text-underline-offset:4px}.ad-lead{padding-left:22px;border-left:3px solid #9bb38b;margin-bottom:32px}.ad-lead p{color:#173f35;font-size:20px;line-height:1.6;margin:0}.ad-contents{border-block:1px solid #d1ddcd;padding:20px 0;margin-bottom:52px}.ad-contents>span{font-size:12px;color:#647b5d;display:block;margin-bottom:12px}.ad-contents>div{display:flex;flex-wrap:wrap;gap:10px 22px}.ad-contents a{font-size:14px;line-height:1.5;text-decoration:none}.ad-contents a:hover{text-decoration:underline}.ad-section{margin-bottom:60px;scroll-margin-top:calc(var(--site-nav-height,125px) + 30px)}.ad-section:last-child{margin-bottom:0}.ad-section>h2{font-size:34px;line-height:1.2;letter-spacing:-.8px;color:#173f35;margin:0 0 24px;max-width:760px}.ad-article h3{font-size:20px;line-height:1.35;letter-spacing:-.25px;color:#173f35;margin:0 0 10px}.ad-article figure{margin:28px 0}.ad-note{font-size:16px!important;line-height:1.65!important;border-left:2px solid #c7d3bd;padding-left:18px;color:#647b5d!important}.ad-table-shell{overflow:hidden;border:1px solid #cbd8c7;border-radius:18px;margin:28px 0}.ad-metrics{width:100%;border-collapse:collapse;text-align:left}.ad-metrics caption{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}.ad-metrics thead{background:#e9efdf}.ad-metrics th,.ad-metrics td{padding:19px 22px;font-size:15px;line-height:1.55;vertical-align:top;border-bottom:1px solid #d6e0cf}.ad-metrics tbody th{width:26%;font-weight:600;color:#173f35}.ad-metrics tbody td{color:#466352}.ad-metrics td:last-child{width:22%;font-size:13px;color:#678159}.ad-metrics tr:last-child>*{border-bottom:0}.ad-group-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.ad-group{padding:26px 28px;border:1px solid #cbd8c7;border-radius:20px;background:#eff3e8}.ad-group.ad-test{background:#173f35;border-color:#173f35;color:#eaf0e2}.ad-group.ad-test h3{color:#f4f7ef}.ad-group>span{font-size:15px;line-height:1.5}.ad-people{width:180px;height:58px;margin-bottom:15px;stroke:currentColor;fill:none;stroke-width:2}.ad-group-join{display:flex;margin:0 25%;height:26px}.ad-group-join span{width:50%;border-bottom:1px solid #adbea2}.ad-group-join span:first-child{border-left:1px solid #adbea2}.ad-group-join span:last-child{border-right:1px solid #adbea2}.ad-groups figcaption{margin:0 auto;text-align:center;padding-top:15px}.ad-groups figcaption strong{display:block;font-size:18px;color:#173f35;margin-bottom:5px}.ad-groups figcaption span{font-size:14px;color:#647b5d}.ad-pair{display:grid;grid-template-columns:1fr 1fr;gap:30px;margin:26px 0}.ad-pair>div{border-top:1px solid #cbd8c7;padding-top:20px}.ad-pair p{font-size:16px;margin:0}.ad-detail{border:1px solid #cbd8c7;border-radius:14px;margin-top:24px}.ad-detail summary{padding:18px 22px;cursor:pointer;color:#173f35;font-size:16px;font-weight:500;line-height:1.45}.ad-detail>div{padding:0 22px 4px}.ad-detail p{font-size:16px}.ad-survey{border:1px solid #cbd8c7;border-radius:24px;background:#edf1e7;padding:24px}.ad-tabs{display:flex;gap:8px;margin-bottom:22px;flex-wrap:wrap}.ad-tabs button{border:1px solid #bccbb2;background:transparent;border-radius:30px;padding:10px 16px;font:inherit;font-size:14px;color:#173f35;cursor:pointer;line-height:1.4}.ad-tabs button[aria-selected=true]{background:#173f35;color:#f6f8f1;border-color:#173f35}.ad-publisher{max-width:660px;margin-inline:auto;border:1px solid #d8e0d1;border-radius:15px;background:#f8faf5;padding:20px}.ad-publisher-top{display:flex;gap:7px;align-items:center;margin-bottom:18px}.ad-publisher-top i{display:block;width:24px;height:24px;border-radius:6px;background:#d5dec9}.ad-publisher-top span{width:64px;height:5px;background:#dce3d4;border-radius:3px}.ad-publisher-top span:last-child{margin-left:auto;width:34px}.ad-survey-panel{background:#fff;border:1px solid #cad8c3;border-radius:13px;box-shadow:0 8px 25px #173f3509;padding:26px}.ad-survey-kicker{display:flex;align-items:center;gap:9px;color:#607853;font-size:13px;margin-bottom:20px}.ad-survey-icon{display:grid;place-items:center;width:24px;height:24px;border-radius:6px;background:#ccff5f;color:#173f35;font-size:18px}.ad-demo-form fieldset{border:0;margin:0;padding:0;min-width:0}.ad-demo-form legend{font-size:24px;line-height:1.3;color:#173f35;font-weight:500;max-width:100%;margin-bottom:20px;letter-spacing:-.4px}.ad-survey-options{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:22px}.ad-survey-options label{display:flex;align-items:center;gap:10px;border:1px solid #d4decf;border-radius:10px;padding:12px 14px;cursor:pointer;font-size:15px;line-height:1.4;color:#173f35;min-height:49px}.ad-survey-options label:has(input:checked){background:#edf3e5;border-color:#6e895a}.ad-survey-options input{accent-color:#173f35;width:17px;height:17px;flex-shrink:0;margin:0}.ad-submit{display:flex;justify-content:space-between;align-items:center;gap:24px;background:#173f35;color:#fff;border:0;border-radius:10px;padding:13px 18px;font:inherit;font-size:15px;cursor:pointer;min-width:150px}.ad-submit:disabled{background:#e4eadf;color:#73846a;cursor:default}.ad-submit span{font-size:19px}.ad-publisher-lines{display:grid;gap:7px;margin-top:20px}.ad-publisher-lines i{height:5px;border-radius:3px;background:#e1e7d9;width:95%}.ad-publisher-lines i:nth-child(2){width:80%}.ad-publisher-lines i:last-child{width:60%}.ad-survey>figcaption{font-size:13px;line-height:1.5;color:#62795b;margin-top:18px;max-width:660px;margin-inline:auto}.ad-thanks{text-align:center;padding:24px 8px;min-height:220px}.ad-thanks[hidden]{display:none}.ad-thanks-icon{display:grid;place-items:center;border-radius:50%;background:#edf3e5;width:52px;height:52px;margin:0 auto 18px;color:#173f35;font-size:24px}.ad-thanks button{border:0;border-bottom:1px solid #94aa80;background:none;color:#173f35;padding:8px 0;font:inherit;font-size:14px;cursor:pointer}.ad-lift{background:#eff3e8;border:1px solid #cbd8c7;border-radius:24px;padding:28px 32px}.ad-lift>figcaption{font-size:13px;color:#647b5d;margin-bottom:24px}.ad-chart{display:grid;gap:17px;margin-bottom:26px}.ad-bar-row{display:grid;grid-template-columns:85px 1fr 55px;align-items:center;gap:14px;color:#173f35;font-size:15px}.ad-bar-row strong{font-size:20px;text-align:right;font-weight:500}.ad-bar-track{height:24px;border-radius:5px;background:#e0e8d6;overflow:hidden}.ad-bar{height:100%;width:var(--bar-width);border-radius:5px}.ad-bar-control{background:#9db28a}.ad-bar-test{background:#173f35}.ad-lift-values{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid #cbd8c7;padding-top:24px;gap:28px}.ad-lift-values>div+div{border-left:1px solid #cbd8c7;padding-left:28px}.ad-lift-values strong{font-size:52px;letter-spacing:-2px;line-height:1.1;color:#173f35;display:block;margin-bottom:6px;font-weight:500}.ad-lift-values h3{font-size:17px;margin:0 0 6px}.ad-lift-values p{font-size:14px;margin:0;color:#647b5d}.ad-verdict{padding:22px 0 0;border-top:1px solid #cbd8c7;margin-top:26px}.ad-verdict p{font-size:17px}.ad-decisions{margin:26px 0;border-top:1px solid #cbd8c7}.ad-decisions>div{display:grid;grid-template-columns:1fr 1.5fr;gap:28px;padding:22px 0;border-bottom:1px solid #cbd8c7}.ad-decisions h3{font-size:19px;margin:0}.ad-decisions p{font-size:16px;margin:0}.ad-brief{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin:28px 0;border:1px solid #cbd8c7;border-radius:18px;overflow:hidden}.ad-brief>div{padding:22px;border-right:1px solid #cbd8c7;border-bottom:1px solid #cbd8c7}.ad-brief>div:nth-child(3n){border-right:0}.ad-brief>div:nth-child(n+4){border-bottom:0}.ad-brief dt{font-size:15px;font-weight:600;color:#173f35;margin-bottom:9px}.ad-brief dd{margin:0;font-size:15px;line-height:1.5;color:#466352}.ad-next{border-radius:20px;padding:28px 32px;background:#173f35;margin-top:30px}.ad-next>span{font-size:12px;color:#b6cca0;display:block;margin-bottom:12px}.ad-next h3{color:#f3f7ed;font-size:25px;line-height:1.25;margin-bottom:15px}.ad-next p{color:#d9e5d0;font-size:16px}.ad-next a{color:#ecf3e5}.ad-next-link{display:inline-flex;align-items:center;gap:18px;font-size:15px;text-decoration:none!important;border-bottom:1px solid #8ea57c;padding-bottom:8px}.ad-next-link span{display:grid;place-items:center;width:22px;height:22px;border:1px solid #a2b791;border-radius:5px}.brand-lift-reading .re-layout{grid-template-columns:repeat(2,minmax(0,1fr))}.pharma-ad-page .related-evidence{border-top:1px solid #d3ddce}.pharma-ad-page .related-evidence .re-heading h2{font-size:24px}.ad-article button:focus-visible,.ad-article a:focus-visible,.ad-detail summary:focus-visible{outline:2px solid #5d7d45;outline-offset:4px}.ad-survey-options label:has(input:focus-visible){outline:2px solid #5d7d45;outline-offset:2px}
@media(max-width:767px){.pharma-ad-page .seo-hero{padding-block:34px 36px}.pharma-ad-page .seo-hero p{font-size:18px}.ad-guide{padding-block:30px 36px}.ad-article p{font-size:17px;line-height:1.7}.ad-lead p{font-size:18px}.ad-lead{padding-left:16px}.ad-contents{margin-bottom:38px}.ad-contents>div{gap:10px 18px}.ad-section{margin-bottom:44px}.ad-section>h2{font-size:28px;letter-spacing:-.55px;margin-bottom:20px}.ad-metrics thead{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}.ad-metrics tbody tr{display:block;padding:16px 18px;border-bottom:1px solid #d6e0cf}.ad-metrics tbody tr:last-child{border-bottom:0}.ad-metrics tbody th,.ad-metrics tbody td{display:block;width:auto!important;border:0;padding:0;font-size:15px}.ad-metrics tbody th{font-size:17px;margin-bottom:7px}.ad-metrics tbody td:last-child{font-size:12px;margin-top:9px;color:#647b5d}.ad-group-grid{gap:12px}.ad-group{padding:18px 15px;border-radius:16px}.ad-group h3{font-size:18px}.ad-group>span{font-size:13px;display:block}.ad-people{width:100%;max-width:145px;height:auto}.ad-groups figcaption strong{font-size:17px}.ad-groups figcaption span{display:block;font-size:13px;line-height:1.5}.ad-pair{grid-template-columns:1fr;gap:20px}.ad-pair p,.ad-note{font-size:16px!important}.ad-detail summary{padding:16px 18px}.ad-detail>div{padding-inline:18px}.ad-survey{padding:16px;border-radius:18px}.ad-tabs{gap:7px;margin-bottom:16px}.ad-tabs button{font-size:12px;padding:8px 11px}.ad-publisher{padding:13px}.ad-survey-panel{padding:18px 16px}.ad-demo-form legend{font-size:21px;letter-spacing:-.3px}.ad-survey-options{grid-template-columns:1fr;gap:8px}.ad-survey-options label{padding:11px 12px;font-size:14px;min-height:43px}.ad-lift{padding:22px 20px;border-radius:18px}.ad-bar-row{grid-template-columns:70px 1fr 42px;gap:10px;font-size:14px}.ad-bar-row strong{font-size:17px}.ad-bar-track{height:20px}.ad-lift-values{gap:16px}.ad-lift-values>div+div{padding-left:16px}.ad-lift-values strong{font-size:42px}.ad-lift-values h3{font-size:15px;line-height:1.45}.ad-lift-values p{font-size:12px;line-height:1.5}.ad-decisions>div{grid-template-columns:1fr;gap:9px;padding:20px 0}.ad-brief{grid-template-columns:1fr 1fr}.ad-brief>div{padding:17px 16px}.ad-brief>div:nth-child(3n){border-right:1px solid #cbd8c7}.ad-brief>div:nth-child(2n){border-right:0}.ad-brief>div:nth-child(n+4){border-bottom:1px solid #cbd8c7}.ad-brief>div:nth-child(n+5){border-bottom:0}.ad-brief dd{font-size:14px}.ad-next{padding:24px 22px}.ad-next h3{font-size:23px}.ad-next p{font-size:16px}.brand-lift-reading .re-layout{grid-template-columns:1fr}}
@media(prefers-reduced-motion:no-preference){.ad-tabs button,.ad-survey-options label{transition:background-color .18s,border-color .18s}.ad-survey-panel.ad-changing{animation:ad-reveal .2s ease-out}@keyframes ad-reveal{from{opacity:.6;transform:translateY(4px)}to{opacity:1;transform:none}}}
.ad-flow{display:grid;grid-template-columns:repeat(4,1fr);border-block:1px solid #cbd8c7;margin:26px 0}.ad-flow>div{padding:22px 18px;border-right:1px solid #cbd8c7}.ad-flow>div:first-child{padding-left:0}.ad-flow>div:last-child{border:0}.ad-flow h3{font-size:17px}.ad-flow p{font-size:14px;margin:0}.ad-note{border-left:2px solid #c1d0b5;padding-left:20px;margin:26px 0}.ad-note>strong{font-size:15px;color:#173f35;display:block;margin-bottom:8px}.ad-note p{font-size:15px;line-height:1.65;margin:0}.ad-formats{padding:24px;border:1px solid #cbd8c7;border-radius:22px;background:#edf1e7}.ad-formats>figcaption{font-size:12px;color:#647b5d;margin-bottom:16px}.ad-format-panel[hidden]{display:none}.ad-pack{width:150px;height:180px;flex-shrink:0}.ad-mock-banner{display:grid;grid-template-columns:1fr 170px;align-items:center;gap:24px;background:#fff;border:1px solid #cbd8c7;border-radius:14px;padding:28px 32px 0;max-width:690px;margin:auto}.ad-mock-brand{font-size:13px;color:#65805a;display:block;margin-bottom:14px}.ad-mock-banner h3{font-size:30px;line-height:1.2;max-width:330px;margin-bottom:24px}.ad-mock-cta{display:inline-flex;gap:24px;align-items:center;background:#173f35;color:#fff;font-size:14px;border-radius:8px;padding:11px 15px}.ad-mock-cta b{font-size:18px;font-weight:400}.ad-article .ad-warning{grid-column:1/-1;margin:0 -32px;padding:12px 20px;border-top:1px solid #d9e2d1;color:#617557;background:#f3f6ed;font-size:12px;line-height:1.5;text-align:center;max-width:none;border-radius:0 0 14px 14px}.ad-mock-video{background:#173f35;max-width:690px;margin:auto;border-radius:14px;overflow:hidden}.ad-video-stage{display:flex;align-items:center;gap:26px;padding:30px 32px;min-height:270px}.ad-video-stage h3{color:#f7f9f1;font-size:27px;line-height:1.25;max-width:360px}.ad-video-stage .ad-mock-brand{color:#b5cfa1}.ad-video-stage p{color:#dbe7d2;font-size:15px}.ad-video-next{color:#fff;border:1px solid #8fa47d;border-radius:8px;background:transparent;padding:11px 14px;font:inherit;font-size:14px;cursor:pointer;text-align:left;line-height:1.4}.ad-video-next span{margin-left:16px}.ad-video-progress{display:flex;gap:8px;padding:0 32px 22px}.ad-video-progress i{height:3px;background:#69865b;flex:1;border-radius:4px}.ad-video-progress i.active{background:#ccff5f}.ad-mock-video .ad-warning{margin:0;background:#edf3e5}.ad-mock-native{max-width:690px;margin:auto;background:#fff;border:1px solid #cbd8c7;border-radius:14px;padding:26px 28px 0}.ad-native-kicker{font-size:12px;color:#66805c;display:block;margin-bottom:12px}.ad-mock-native>h3{font-size:25px;margin-bottom:20px;max-width:450px}.ad-native-lines{display:grid;gap:7px;margin-bottom:20px}.ad-native-lines i{height:5px;background:#e2e8da;border-radius:3px}.ad-native-lines i:last-child{width:75%}.ad-native-insert{display:flex;align-items:center;gap:24px;border:1px solid #cad8c1;padding:16px 20px;border-radius:12px;background:#f3f6ed;margin-bottom:20px}.ad-native-insert .ad-pack{width:100px;height:120px}.ad-native-insert>div>span:first-child{font-size:11px;color:#6c835f;display:block;margin-bottom:9px}.ad-native-insert h4{font-size:20px;margin:0 0 8px;color:#173f35}.ad-native-insert p{font-size:14px;line-height:1.55;margin:0 0 12px}.ad-native-link{font-size:13px;color:#173f35;text-decoration:underline;text-underline-offset:4px}.ad-mock-native .ad-warning{margin-inline:-28px}.ad-article .ad-caption{font-size:14px;line-height:1.6;color:#647b5d}.ad-signals{background:#eff3e8;border:1px solid #cbd8c7;border-radius:20px;padding:24px 28px}.ad-signals figcaption{font-size:13px;color:#647b5d;margin-bottom:18px}.ad-signal-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.ad-signal-grid>div{border-bottom:1px solid #c5d5ba;padding-bottom:20px}.ad-signal-grid h3{font-size:21px}.ad-signal-grid p{font-size:15px;margin:0}.ad-signal-conditions{display:flex;align-items:center;gap:20px;margin-top:20px;flex-wrap:wrap}.ad-signal-conditions>span{font-size:13px;color:#647b5d}.ad-signal-conditions>div{display:flex;gap:8px;flex-wrap:wrap}.ad-signal-conditions>div>span{font-size:13px;border:1px solid #bdcfaf;padding:6px 11px;border-radius:20px;color:#173f35}.ad-frequency{border:1px solid #cbd8c7;border-radius:18px;padding:24px 28px}.ad-frequency figcaption{font-size:13px;color:#647b5d;margin-bottom:20px}.ad-dot-rows{display:grid;gap:17px;margin-bottom:20px}.ad-dot-rows>div{display:grid;grid-template-columns:160px 1fr;align-items:center;gap:20px}.ad-dot-rows>div>span{font-size:15px;color:#173f35}.ad-dot-rows>div>div{display:flex;gap:10px;flex-wrap:wrap}.ad-dot-rows i{width:18px;height:18px;border-radius:50%;display:block}.ad-new-dot{background:#658c51}.ad-repeat-dot{border:2px solid #9aae8d;position:relative}.ad-repeat-dot:after{content:'';position:absolute;width:6px;height:6px;border-radius:50%;background:#9aae8d;inset:4px}.ad-frequency p{font-size:14px;margin:0;color:#647b5d}.ad-measurement{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:26px 0}.ad-measurement>div{border:1px solid #cbd8c7;border-radius:16px;padding:23px 20px;display:flex;flex-direction:column}.ad-measurement>div>span{font-size:12px;color:#647b5d;margin-bottom:12px}.ad-measurement h3{font-size:20px;line-height:1.35;margin-bottom:24px}.ad-measurement a{font-size:14px;text-decoration:none;margin-top:auto;display:flex;gap:12px;justify-content:space-between;line-height:1.5}.ad-table-shell .ad-metrics td:last-child{font-size:15px;color:#466352;width:35%}
@media(max-width:767px){.ad-flow{grid-template-columns:1fr 1fr}.ad-flow>div{padding:18px 14px}.ad-flow>div:first-child{padding-left:14px}.ad-flow>div:nth-child(2){border-right:0}.ad-flow>div:nth-child(-n+2){border-bottom:1px solid #cbd8c7}.ad-formats{padding:16px}.ad-mock-banner{padding:22px 20px 0;grid-template-columns:1fr 90px;gap:12px}.ad-mock-banner h3{font-size:23px}.ad-pack{width:90px;height:120px}.ad-mock-cta{padding:10px 12px;font-size:12px;gap:12px}.ad-article .ad-warning{margin-inline:-20px;padding:12px 16px;font-size:11px}.ad-video-stage{padding:24px 20px;gap:14px;min-height:250px}.ad-video-stage h3{font-size:22px}.ad-video-stage p{font-size:13px}.ad-video-next{font-size:12px;padding:10px 12px}.ad-video-progress{padding-inline:20px}.ad-mock-video .ad-warning{margin:0}.ad-mock-native{padding:22px 20px 0}.ad-mock-native>h3{font-size:22px}.ad-native-insert{gap:12px;padding:14px 12px}.ad-native-insert .ad-pack{width:65px;height:85px}.ad-native-insert h4{font-size:17px}.ad-native-insert p{font-size:13px}.ad-mock-native .ad-warning{margin-inline:-20px}.ad-signals{padding:22px 20px}.ad-signal-grid{grid-template-columns:1fr;gap:18px}.ad-signal-grid h3{font-size:20px}.ad-signal-conditions{gap:10px}.ad-frequency{padding:22px 20px}.ad-dot-rows>div{grid-template-columns:1fr;gap:10px}.ad-dot-rows i{width:15px;height:15px}.ad-dot-rows>div>div{gap:8px}.ad-repeat-dot:after{inset:3px;width:5px;height:5px}.ad-measurement{grid-template-columns:1fr}.ad-measurement>div{padding:20px}.ad-measurement h3{font-size:20px;margin-bottom:14px}.ad-metrics tbody td:last-child{font-size:14px!important;margin-top:8px}.ad-metrics tbody td:last-child:before{content:'До закупки: ';font-weight:600}.pharma-ad-page:lang(en) .ad-metrics tbody td:last-child:before{content:'Before buying: '}}